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Posted by Chris Patheiger
There are 49 million 8 to 18 year olds in the United States today. They love music, clothing, movies, and television. They worry about their future, privacy, and safety, and they have opinions about politics and religion. They’ve also embraced technology to an unprecedented degree. In fact, technology has been integrated into [...]
I used to think “nexus” was a word I would only use in conversation with my Trekkie friends. But now, it seems we’re fast approaching a nexus point for online ad networks, and William Shatner is nowhere in sight.
Over the last four years, we have seen the birth and rapid assimilation of the advertising exchange [...]
Posted by Chris Patheiger
The Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, recently released its account of 2008 US Online Advertising Full-Year Revenue results and the news is GOOD. The industry grew by a 10.6% in 2008 which represents a slow down on the average pace of 30.75% rate of growth set in the [...]
Posted by Chris Patheiger
IAB Canada released its best estimate of online advertising revenue in Canada for 2008 earlier this week. Along with 2008 stats, it produced a prediction of what will likely to happen in 2009. This data and research supports what Forester Group already identified a few weeks ago.
Here’s the jist of [...]
Posted by Chris Patheiger
Anyone got a smoke?
There have been major changes, not only in behavior, but also in the level of public tolerance towards environmental tobacco smoke. This, of course, is a result of increased social awareness about the risks of smoking to our personal health. In North America, smoking rates have decreased by [...]
Posted by Chris Patheiger
Since the beginning, the Internet has been the “great equalizer.” Big brands no longer need to invest huge budgets into broadcast media to get the word out. Online creative was cheap and online media cheaper. For the first time, small basement-run companies could compete or even beat out their larger, slower [...]
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