Things Marketers Should Know About Teens and Tweens

Posted by Chris Patheiger
There are 49 million 8 to 18 year olds in the United States today. They love music, clothing, movies, and television. They worry about their future, privacy, and safety, and they have opinions about politics and religion. They’ve also embraced technology to an unprecedented degree. In fact, technology has been integrated into [...]

October 28th, 2009 | Tags: , , , , , , , , , | Category: General Media & Advertising | One comment

Permission Marketing vs. Inbound Marketing – Are They Different?

by Jay Moonah
I had an interesting thought this afternoon triggered by an email exchange around some work we are doing at Wild Apricot.  It got me to thinking about the possible differences between the ideas of “permission marketing” and “inbound marketing,” two terms that I had heretofore used pretty much interchangeably.
The thought struck me when [...]

July 2nd, 2009 | Tags: , , , , , , , , | Category: Permission Marketing | 3 comments

Social Media Is to Advertising As the BlackBerry Is to Communications

Posted by Chris Patheiger
Since the beginning, the Internet has been the “great equalizer.” Big brands no longer need to invest huge budgets into broadcast media to get the word out. Online creative was cheap and online media cheaper. For the first time, small basement-run companies could compete or even beat out their larger, slower [...]

June 24th, 2009 | Tags: , , , , , , , , , | Category: Social Media | 2 comments