Things Marketers Should Know About Teens and Tweens

Posted by Chris Patheiger
There are 49 million 8 to 18 year olds in the United States today. They love music, clothing, movies, and television. They worry about their future, privacy, and safety, and they have opinions about politics and religion. They’ve also embraced technology to an unprecedented degree. In fact, technology has been integrated into [...]

October 28th, 2009 | Tags: , , , , , , , , , | Category: General Media & Advertising | One comment

Will Agencies “Exchange” Networks and Go to the Market?

I used to think “nexus” was a word I would only use in conversation with my Trekkie friends. But now, it seems we’re fast approaching a nexus point for online ad networks, and William Shatner is nowhere in sight.

Over the last four years, we have seen the birth and rapid assimilation of the advertising exchange [...]

October 13th, 2009 | Tags: , , , , , | Category: General Media & Advertising | Leave a comment